Privacy Policy

1. Introduction and Scope

This Privacy Policy applies to all personal data collected by 77play through our website at https://77play.cam, mobile-optimized platform, customer support channels, and any related services. It covers all Indonesian residents who register accounts, place bets on sports (including BRI Liga 1, English Premier League, La Liga, and Champions League), play casino games, participate in togel (Indonesia's traditional numbers lottery), watch sabung ayam (cockfighting) streams, or otherwise interact with our platform.

77play operates under international gaming licenses and complies with global data protection standards, including principles derived from the General Data Protection Regulation (GDPR) and Indonesian consumer protection laws. We serve as the data controller for all personal information processed through our platform, meaning we determine the purposes and means of processing your data.

2. Definitions

For the purposes of this Privacy Policy, the following terms have these meanings:

• "Personal Data" or "Personal Information" means any information relating to an identified or identifiable individual, including but not limited to name, date of birth, address, email address, phone number, national ID number (KTP), bank account details, IP address, device identifiers, and betting history.
• "Processing" refers to any operation performed on personal data, including collection, storage, use, disclosure, transmission, deletion, or any other handling of information.
• "Data Subject" means you, the individual whose personal data we process.
• "Third Parties" includes payment processors (BCA, BRI, BNI, Mandiri, OVO, DANA, GoPay), game providers, identity verification services, and regulatory authorities.
• "Cookies" are small text files stored on your device that help us recognize you, remember your preferences, and improve platform functionality.

3. What Information We Collect

3.1 Information You Provide Directly

When you register for a 77play account, we collect the following personal information that you voluntarily provide:

• Registration Details: Full name (as per KTP), date of birth, residential address, email address, mobile phone number, and chosen username/password
• Identity Verification Documents: Indonesian National ID card (KTP) images, proof of address documents, selfie photographs for biometric verification
• Financial Information: Bank account numbers, bank names (BCA, BRI, BNI, Mandiri, etc.), e-wallet account details (OVO, DANA, GoPay), transaction history, deposit and withdrawal records
• Communication Records: Contents of emails, live chat conversations, WhatsApp messages, and phone calls with our customer support team
• Betting History: All bets placed, games played, stakes, winnings, losses, bonus claims, and wagering activity across sports betting, casino games, togel, and sabung ayam

3.2 Information We Collect Automatically

When you access and use the 77play platform, we automatically collect certain technical and behavioral data:

• Device Information: Device type (smartphone, tablet, desktop), operating system, browser type and version, screen resolution, device identifiers (IMEI, MAC address for app users)
• Usage Data: Pages visited, features used, time spent on each page, click patterns, game preferences, search queries, navigation paths through the site
• Location Data: IP address, general geographic location (city/province level based on IP), time zone (typically Western Indonesia Time - WIB)
• Cookies and Tracking Technologies: Session cookies, persistent cookies, web beacons, pixel tags, and similar technologies to enhance user experience and platform security

3.3 Information from Third Parties

We may receive information about you from third-party sources to verify your identity, prevent fraud, and comply with legal obligations:

• Identity Verification Providers: Independent agencies that verify KTP authenticity, cross-reference addresses, and confirm you are at least 21 years of age
• Payment Processors: Transaction confirmation data from Indonesian banks and e-wallet providers to reconcile deposits and withdrawals
• Regulatory and Law Enforcement Bodies: Information required to comply with anti-money laundering (AML) regulations, Know Your Customer (KYC) requirements, and legal investigations

4. How We Use Your Information

4.1 Primary Purposes

77play processes your personal data for the following legitimate business purposes:

• Account Management: Creating and maintaining your player account, authenticating your identity, processing login requests, managing account settings and preferences
• Service Provision: Processing bets on EPL, La Liga, BRI Liga 1, and other sports; enabling participation in live casino games, slots, togel, and sabung ayam; calculating and crediting winnings; managing loyalty rewards and VIP tiers
• Financial Transactions: Processing deposits via BCA, BRI, BNI, Mandiri, OVO, DANA, and GoPay; executing withdrawal requests; reconciling accounts; detecting and preventing fraudulent transactions
• Bonus and Promotions: Determining eligibility for welcome bonuses, reload offers, cashback programs, and special promotions tied to Indonesian holidays like Independence Day and Idul Fitri; tracking wagering requirements; issuing bonus credits
• Customer Support: Responding to inquiries via live chat, email, and WhatsApp; resolving technical issues; handling complaints and disputes; providing assistance in Indonesian and English languages

4.2 Legal and Regulatory Compliance

We process personal data to meet legal obligations and regulatory requirements:

• Age Verification: Ensuring all players are at least 21 years old through KTP validation and facial biometric matching
• Anti-Money Laundering (AML): Monitoring transaction patterns, flagging suspicious activity, reporting to relevant authorities as required by international AML standards
• Responsible Gaming: Tracking betting behavior to identify potential problem gambling patterns, enforcing deposit limits, processing self-exclusion requests, maintaining records for regulatory audits
• Tax Compliance: Reporting large winnings to Indonesian tax authorities where legally required (typically for jackpot wins exceeding specified thresholds)

4.3 Platform Improvement and Marketing

• Analytics: Analyzing user behavior to improve platform design, optimize game selection, identify popular betting markets (e.g., BRI Liga 1 vs. EPL preference among Indonesian users), and enhance mobile experience
• Personalization: Customizing game recommendations, highlighting relevant promotions, displaying preferred sports leagues and teams, remembering language and currency preferences
• Marketing Communications: Sending promotional emails, SMS, and push notifications about bonuses, new games, major sporting events (Champions League finals, Timnas Indonesia matches), and special seasonal offers. You may opt out of marketing communications at any time while still receiving essential service updates.

5. How We Share Your Information

5.1 Third-Party Service Providers

77play shares your personal data with carefully selected third-party service providers who assist us in operating our platform. These providers are contractually obligated to protect your data and use it only for specified purposes:

• Payment Processors: Indonesian banks (BCA, BRI, BNI, Mandiri, CIMB Niaga, Bank Permata) and e-wallet providers (OVO, DANA, GoPay, ShopeePay) receive your name, account number, and transaction details to process deposits and withdrawals
• Identity Verification Services: Specialized KYC providers receive your KTP images, name, date of birth, and address to verify your identity and age
• Game Providers: Casino game studios and sports data providers receive your username, bet history, and gameplay data to deliver gaming services
• Cloud Hosting Services: Infrastructure providers store data on secure servers with encryption and access controls
• Customer Support Tools: Live chat, email, and ticketing systems process your communications with our support team

5.2 Legal and Regulatory Disclosures

We may disclose your personal information when required by law or to protect our legitimate interests:

• To comply with court orders, subpoenas, or legal processes
• To cooperate with law enforcement investigations
• To report suspicious transactions to anti-money laundering authorities
• To enforce our Terms & Conditions and prevent fraud or abuse
• To protect the rights, property, and safety of 77play, our users, and the public

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer, and the new entity will be bound by this Privacy Policy or provide you with a substantially similar level of protection.

5.4 What We Never Share

77play will never sell, rent, or trade your personal data to third-party marketers or data brokers. We do not share your betting history, financial details, or KTP information with anyone except as explicitly described in this Privacy Policy or with your specific consent.

6. How We Protect Your Information

6.1 Technical Security Measures

77play implements industry-leading security protocols to safeguard your personal data:

• 256-bit SSL Encryption: All data transmitted between your device and our servers is encrypted using the same security standard used by major financial institutions
• Secure Data Storage: Personal information is stored on encrypted servers located in secure data centers with physical access controls, 24/7 monitoring, and redundant backups
• Firewall Protection: Multi-layered firewalls prevent unauthorized access to our systems
• Regular Security Audits: Independent cybersecurity firms conduct penetration testing and vulnerability assessments
• Access Controls: Employee access to personal data is strictly limited based on job role, with all access logged and audited

6.2 Account Security Best Practices

While we implement robust security measures, you also play a critical role in protecting your account:

• Choose a strong, unique password combining letters, numbers, and special characters
• Never share your password with anyone, including customer support staff (we will never ask for your password)
• Log out after each session, especially when using public or shared devices
• Be cautious of phishing emails claiming to be from 77play; verify the sender's email address (our official domain is @77play.cam)
• Contact support immediately if you notice unauthorized activity on your account

7. Data Retention

7.1 Active Account Data

While your 77play account remains active, we retain all personal data necessary to provide services, comply with legal obligations, and maintain your betting history. Your transaction records are preserved indefinitely for financial auditing and regulatory compliance purposes.

7.2 Closed Account Data

If you close your account, we will retain certain data for legally mandated periods:

• Identity Verification Records: Retained for 5 years after account closure (AML/KYC regulatory requirement)
• Financial Transaction History: Retained for 7 years (tax and auditing requirements)
• Betting History: Retained for 5 years (regulatory and dispute resolution purposes)
• Communications Logs: Retained for 3 years (customer service quality and dispute evidence)

After these retention periods expire, we securely delete or anonymize your data so it can no longer identify you.

7.3 Dormant Accounts

Accounts inactive for 24 consecutive months are classified as dormant. We may delete non-essential data from dormant accounts while retaining identity and transaction records for regulatory compliance. You will be notified before significant data deletion occurs.

8. Your Privacy Rights

8.1 Access and Portability

You have the right to request a copy of all personal data we hold about you. We will provide this information in a structured, commonly used, machine-readable format (typically CSV or JSON) within 30 days of your request. You may also request that we transfer this data directly to another service provider where technically feasible.

8.2 Correction and Updating

You can update most personal information (email, phone number, address) directly through your account settings. For changes to your name or date of birth, contact customer support with appropriate documentation. We will update your information within 5 business days.

8.3 Deletion ("Right to be Forgotten")

You may request deletion of your personal data, subject to legal retention requirements. We will delete all non-essential data immediately, while retaining records required for regulatory compliance as outlined in Section 7. To request deletion, contact us at [email protected].

8.4 Objection and Restriction

You may object to processing of your data for direct marketing purposes at any time by clicking "unsubscribe" in emails or adjusting your account communication preferences. For objections to other types of processing, please contact our Data Protection Officer with specific details of your concerns.

8.5 Withdrawal of Consent

Where processing is based on consent (e.g., marketing communications, optional cookies), you may withdraw consent at any time through account settings or by contacting support. Withdrawal does not affect the lawfulness of processing conducted before withdrawal.

9. Cookies and Tracking Technologies

9.1 Types of Cookies We Use

• Essential Cookies: Required for platform functionality, including login sessions, account security, and transaction processing. These cannot be disabled without severely impacting your user experience.
• Performance Cookies: Collect anonymous data on page load times, error rates, and feature usage to help us optimize the platform.
• Functional Cookies: Remember your preferences such as language selection, favorite teams, and display settings.
• Marketing Cookies: Track your navigation and interests to deliver relevant promotional offers. You may opt out of these through cookie settings.

9.2 Managing Cookie Preferences

You can control cookies through your browser settings or our cookie consent banner displayed on your first visit. Note that disabling essential cookies will prevent you from using key platform features including login and betting. Your cookie preferences are saved for 12 months.

10. International Data Transfers

While 77play primarily serves Indonesian residents, some personal data may be transferred to servers or service providers located outside Indonesia, including in jurisdictions that may not offer equivalent data protection laws. When such transfers occur, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs), encryption, and contractual obligations requiring recipients to protect your data in accordance with this Privacy Policy.

11. Children's Privacy

77play services are strictly intended for individuals 21 years of age and older. We do not knowingly collect personal information from anyone under 21. If we become aware that we have inadvertently collected data from a minor, we will delete it immediately and permanently close the account. If you believe a minor has accessed our platform, please contact us urgently at [email protected].

12. Changes to This Privacy Policy

77play reserves the right to modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations. The "Last Updated" date at the top of this page indicates when the most recent changes were made. Material changes will be communicated via email and prominent notice on our platform 30 days before taking effect. Continued use of 77play services after such notice constitutes acceptance of the updated Privacy Policy.

13. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or how 77play handles your personal data, please contact:

• Data Protection Officer: [email protected]
• General Support: [email protected]
• Postal Address: 77play Data Protection Department, [International Licensing Jurisdiction Address]

We aim to respond to all privacy inquiries within 5 business days and resolve substantive requests within 30 days.